AI Insights · Timothy · April 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in the UK Q1 2022
In Q1 2022, the top 5 meal kit and specialty food apps in the UK showed varying trends in downloads and active users, with some apps maintaining steady engagement while others saw fluctuations.
During Q1 2022, the top 5 delivered meal kits and specialty foods applications in the United Kingdom exhibited diverse performance trends in terms of weekly downloads and active users, as revealed by Sensor Tower data.
HelloFresh: Meal Kit Delivery had a notable start to the quarter, peaking in weekly downloads at around 28.8K in the first week of January. However, downloads gradually declined to approximately 16K by the end of March. Active users for HelloFresh showed fluctuations, starting at 186.6K in late December and rising to a peak of 218.4K in mid-January, before stabilizing at around 215K towards the end of the quarter.
Gousto experienced a similar trend, with weekly downloads starting at 8.1K in late December and reaching a high of 16.5K in early January. Downloads then gradually decreased to 8.8K by the end of March. Active users for Gousto remained relatively stable, fluctuating between 49.8K and 62.1K throughout the quarter, ending at approximately 59K in the final week of March.
Vivino: Buy the Right Wine had a more modest performance in downloads, starting at 4.8K in late December and fluctuating between 2.2K and 2.8K for the remainder of the quarter. Active users showed a decline from 37K in late December to around 20.2K by the end of March. Weekly revenue for Vivino remained relatively steady, peaking at $48 in mid-January and ending at $31 in late March.
Mindful Chef saw a consistent decline in weekly downloads, starting at 2K in late December and dropping to 488 by the end of March. There were no active user data points available for Mindful Chef during this period.
Green Chef: Healthy Recipes maintained a steady download rate, starting at 768 in late December and peaking at 1.2K in early January, before stabilizing around 800-1K for the rest of the quarter. Active users for Green Chef showed a gradual increase from 2.1K in late December to about 3K by the end of March.
These insights are based on Sensor Tower data, which provides more detailed and comprehensive analytics for app performance.
